Marketing Decisions

The blog of LHL Partners, LLC. The blogger is (often) Rick Lightburn, Chief Knowledge Officer of LHL Partners, with his observations about marketing. Our main page is at

Tuesday, July 11, 2006

Innovation from the perspective of Origination

Innovation can be approached from two perspectives: Origination or Innovators.
One can hope to make your organization associated with innovations so that your organization originates more innovations, or you can work to make your people more innovative.
The economist Brian Arthur has a new paper working from the first perspective:The Logic of Invention



Post a Comment

Links to this post:

Create a Link

<< Home